Local Bedfordshire businesses invited to become grassroots football heroes

New grassroots football initiative invites 10 local businesses to make a lasting difference to a local team.

Grassroots football is at the heart of communities across Bedfordshire. Every weekend, young players pull on their boots, coaches give up their time, and families gather on touchlines to support their sons, daughters and friends.

But behind the excitement of matchday lies a familiar challenge: finding the funding needed to keep grassroots football thriving.

Now, a new initiative from Goal-Posts.com is inviting local businesses to become part of the solution.

Local Heroes United brings together just 10 Bedfordshire businesses to collectively support a local grassroots football team, while giving each participating business three years of promotional exposure and recognition on the UKs most visited grassroots football platform.

Ten Businesses. One Team. A Three-Year Story.

Unlike traditional football sponsorship, where a business might simply have its name printed on a shirt, Local Heroes United is designed to create an ongoing relationship between local businesses, grassroots football and the communities they serve.

Every grassroots football team in the county will have the opportunity to enter an absolutely free competition to win a complete 2 year kit sponsorship package. The winning team will receive a package of new Home kit, Away kit, ‘keeper’s kit, training kit and coach’s kit, helping to reduce the financial pressures faced by grassroots clubs and the families who support them.

At the same time, each participating business benefits not just from having their logo on the kit, but from huge exposure on Goal-Posts.com itself in the year while the competition is running, its social media channels and email newsletters. Once the team sponsorship is in place, Goal-Posts.com publish regular photographs, team news, community stories and promotional updates to celebrate both the team's progress and the local businesses making it possible.

Participating Bedfordshire businesses also receive Local Heroes United branding to use on their own websites, social media channels and promotional materials, proudly demonstrating their commitment to grassroots sport and their local community.

Making Sponsorship Affordable for Local Businesses

One of the initiative's key aims is to make meaningful community sponsorship accessible to businesses of different sizes.

By bringing 10 local businesses together, the cost of supporting a team is shared, allowing each business to enjoy the benefits of a three-year partnership without the expense traditionally associated with sponsoring a football team independently.

It's an opportunity for independent shops, tradespeople, professional services, hospitality businesses and other local enterprises to support a worthwhile community cause while raising their own profile.

Designed as a Win-Win for all involved

Aaron, Partnership Director for Goal-Posts.com summed up his view of the initiative: “It’s something we’re really excited about it because it benefits everyone. I’ve coached my own son’s grassroots team since he was 6 and been in the business world for 20 years. I know the pressures and the needs of both so to have been part of creating something that brings much needed funding to grassroots while also being of true value to the businesses involved has been amazing.

The reaction to it from everyone we talk to has just been so positive, too. It reminds you what an important role local enterprise plays, and can play in the community.”

Could Your Business Be a Local Hero?

Goal-Posts.com is now inviting applications from businesses across Bedfordshire.

Interested parties can find out more at www.goal-posts.com/localheroesunited or by contacting Goal Posts directly at [email protected]