Following the political surprises of 2015 and 2016, there has been much reflection and debate on the accuracy of the polls in the run-up to the impending snap-election of 2017. It is fair to say that, although perhaps somewhat unfair on the pollsters, the EU referendum and US presidential election have exacerbated '“ rather than healed '“ the widespread loss of public faith in the polls induced by the 2015 general election debacle.