Still hails BT Sport exposure ahead of televised Grimsby visit

And he welcomed the exposure that their coverage will bring to the league, the club and the players alike.

Still said: “I think it’s fantastic that BT Sport have picked the baton up from Premier Sports to give it as much publicity as possible because the level of it is so good.

“The level of football I think is terrific, better than it’s ever been. I think it’s getting the publicity it deserves and I think that what it does is it opens its door to more supporters.”

And Still’s hoping that the quality on display may even help to attract new fans to Kenilworth Road.

He continued: “Because people can see it and they might be a Birmingham supporter that actually lives in Newport Pagnell and never been to a Conference game, sees it on the telly and goes, ‘I’ll tell you what, what a good game. I’ll go and watch one or two’.

“And they might end up coming to us or going to something a bit nearer and I think that’s absolute quality. It’s good exposure for the club, good exposure for the players and good exposure for the competition.”

But he didn’t think the 5.30pm kick-off time would affect his team at all, adding: “I think that playing different days can throw out you strategy, but starting a couple of hours later I can’t see that.”