Kim Kardashian and Olivia Attwood are fans of this beauty brand – and its cleanser is back (aff)
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When multiple celebrities back the same beauty brand, shoppers take notice, and ICONIC London has attracted plenty of famous fans.
Luxury make-up and skincare brand ICONIC London has built a loyal following reportedly including Beyoncé, Kim Kardashian, Hilary Duff and Olivia Attwood.
Known for its glow-boosting make-up products loved by those serious about their beauty routines, the brand has become a go-to name and regularly goes viral online. So it’s no surprise that its move into skincare has already made an impact, with its latest launch selling out within just 48 hours.
The Underglow Matcha Melting Cleansing Balm sparked a rush of demand at launch, quickly disappearing from both virtual and physical shelves. But for shoppers who missed out first time round, there’s good news — it’s now back in stock.
ICONIC London made its name in the industry with complexion products which enhance natural radiance that are loved by celebrities, influencers and make-up artists alike. From red carpet glam to everyday dewy skin, the brand has become known for products that deliver that highly sought after glow.
It’s no surprise beauty fans were eager to try the first skincare product from the brand that brought a glow-first approach to make-up. The Underglow Matcha Melting Cleansing Balm is a cleanser designed not only to remove make-up, but to help leave skin soft, smooth and prepped for the next step in your beauty routine.
This isn’t just a standard cleanser either. The balm has been created as a 10-in-1 make-up melting formula that works to cleanse, hydrate, brighten, nourish and soothe skin while removing SPF, impurities and stubborn makeup. When you first put it on your skin, it begins as a rich buttery balm, then melts into an oil as you massage it into dry skin, and lastly transforms into a milky texture when warm water is added.
That means it tackles the day’s make-up while giving skin a spa-like cleanse in the process. It also contains ceramides to support the skin barrier, squalane to soften and nourish, shea butter to comfort skin and vitamin E to help condition the complexion
Matcha has become a sought-after skincare ingredient thanks to its antioxidant properties too, so it’s no wonder those who have used it already are calling it a must-have.
If a brand loved by stars like Beyoncé, Kim Kardashian, Olivia Attwood and Hilary Duff launches a skincare product that disappears in 48 hours, it’s understandable why shoppers are rushing to try it.
For anyone wanting to tap into that celebrity glow with one easy skincare step, the ICONIC London Underglow Matcha Melting Cleansing Balm could be the beauty buy to try. But after the first sell-out, it may not stay in stock for long - especially because it’s now discounted - so buy now if you’re interested.
- Please note that delivery charges may apply.
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