e.l.f. Cosmetics offers thousands of free driving lessons in bid to ease costs for learner drivers
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The popular make-up brand has partnered with RED Driver Training to give away thousands of driving lesson vouchers, potentially saving winners around £300.
Learner drivers facing significant financial pressures could receive a boost from an unexpected source, as beauty brand e.l.f. Cosmetics has launched a campaign offering thousands the opportunity to win free driving lessons.
e.l.f. Cosmetics, widely recognised for its budget-friendly make-up range, has collaborated with RED Driver Training for the 'Grip, Set, Go' initiative. This campaign, running until July 31, aims to distribute driving lesson vouchers to successful entrants.
With the cost of obtaining a driving licence now averaging up to £3,000, according to e.l.f., many young people are finding themselves unable to afford lessons, leading to delays or even abandonment of their driving ambitions.
The giveaway provides blocks of 10 hours of free tuition, which could translate to a saving of approximately £300 for each winner.
The campaign's name, 'Grip, Set, Go', draws inspiration from two of e.l.f.'s top-selling products: the Power Grip Primer and Power Grip Dewy Setting Spray, both priced at £11. The concept of 'grip', fundamental to these make-up formulas for ensuring cosmetics stay put, is also central to the driving theme.
Beyond the free lesson draw, e.l.f. plans to share driving advice from RED instructors across its social media channels. The brand will also host a one-day 'Power Grip Garage' event in London and introduce branded learner cars in areas experiencing high demand for driving tests.
The e.l.f. Power Grip Primer, known for its gel-based formula, has become a signature product, creating a smooth base for foundation. It incorporates hyaluronic acid for skin hydration and is favoured by those seeking a dewy rather than matte finish.
The Power Grip Dewy Setting Spray complements the primer, providing a lightweight mist that helps to secure make-up, extending its wear throughout the day and night while maintaining a radiant look. Many users apply the primer before make-up and then use the setting spray to ensure lasting freshness.
This combination has become a popular choice for make-up enthusiasts seeking an affordable solution to enhance the longevity of their cosmetics. The e.l.f. Power Grip Primer (standard size, £11) and e.l.f. Power Grip Dewy Setting Spray (£11) are available from e.l.f. Cosmetics.
Further details on entering the draw for 10 hours of driving lessons with RED Driver Training, or purchasing products from the e.l.f. Power Grip range, can be found on the e.l.f. website.
- Please note, delivery charges may apply.
✨ e.l.f.’s cult-favourite Power Grip Primer is the beauty hero behind the “grip, set, go” routine, helping smooth skin and give makeup something to cling to before festivals, weddings, holidays, day parties and long summer plans.
💚 Regular users can stock up with the Jumbo Power Grip Primer, while the Power Grip Stick & Set Duo keeps things brilliantly simple: grip it first with primer, then set it with Power Grip Dewy Setting Spray for long-lasting wear and a fresh, dewy finish.
🎪 For anyone building a festival beauty kit, the Power Grip family is all about making your base routine feel easy, affordable and event-ready, with options including the 4% Niacinamide primer and Rosé Setting Spray for shoppers who already know this range has serious beauty-bag energy.
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