Two hairdressers are heading to Las Vegas to take part in an international meeting of the world’s best stylists.
Kerry Cash, owner of Bedford’s 5th Avenue salon, and her top stylist Jo Picton, will take part in demonstrations and workshops at the Mandalay Bay Stadium in the US city of glamour and gambling.
Kerry said: “I have been invited before and these are mind-blowing events where people from the multi-billion pound hair industry get together to share best practice and ideas.
“We are in the business of making people feel good as well as look good so our New Year’s resolution for 2015 at 5th Avenue will be to bring some of that American ‘wow’ factor back to Bedford.”
The pair will also meet celebrity hair dressers Tracey Cunningham, Lee Stafford, Andrew Barton and Leo Bancroft at the January jamboree, before flying to the West Coast and Los Angeles for a gathering of stylists from the top 100 UK hair salons.
Kerry is a volunteer member of the BedfordBID Board, and will share her US experience with other business in town at the next BID2BID breakfast, early in 2015.
She said: “As businesses we cannot work in isolation. We need to make the whole experience of visiting our town a good one for visitors.”