Lighting up the town for the start of Christmas was the bright idea of businesses who Love Bedford.
With sparkles, a snow globe, Spiderman, stilt-walkers and Santa, the Love Bedford team made the town come to life on last night (November 22) to mark the start of late night shopping.
Reindeer were a popular attraction with families who came into town in the afternoon. Fireworks followed in the evening along The Embankment, sponsored by Love Bedford.
Christina Rowe, Director of BedfordBID which markets the town under the Love Bedford brand said: “Businesses work together throughout the year to keep customers coming back. In the festive season we do even more to light up the town. “This includes the extra Christmas lights seen in previous years on side streets.
“In addition Riverside Bedford has entered into the spirit with its new festive display.”
For updates about What’s on this Christmas, Late Night Shopping and all seasonal parking updates visit the No1 town centre showcase www.lovebedford.co.uk
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