Business logos could be plastered across police uniforms and cars in a desperate money making idea dreamt up by crime commissioner Olly Martins.
Mr Martins, who is leading a petition calling for extra government funding for the cash strapped force, said that unless he gets more cash he will be forced to seek out other income.
All businesses would be considered – even more risqué companies such as high street store Ann Summers – with potential sponsors considered ‘within an ethically and reputational framework’.
Along with commercial sponsorship, the PCC is threatening to use his power to permanently turn on variable speed cameras along the M1 between junctions 10 and 13.
The cameras are only currently active when speed restrictions are in place.
The police receives income from speed awareness courses and in certain cases a small percentage of fine costs.
Mr Martins said: “I am running out of levers to pull to keep Bedfordshire Police financially viable.
“Strict enforcement of the speed limit could raise £1million and to me that’s better than losing 25 more police officers.
“We have just 169 police officers per 100,000 population as against a national average figure of 232 and 388 in London. Yet we have the fourth highest level of gun crime per head, fifth highest level of burglary, robbery and vehicle crime, seventh highest level of knife crime, together with a high terror threat and organised crime problem.
“That’s why I am prepared to take desperate measures to avoid reducing our already anaemic police numbers.
“To those who say this is not the way they want things to go I say sign our petition calling on the government to provide adequate funding for Bedfordshire Police.”
The revenue generating proposals come as a deputy to Mr Martins, earning £30,281 per annum for three days a week, is set to be appointed.
Mr Martins insists the post is affordable and would provide back-up in case he is called up for active duty through the Territorial Army.