New Aldi nappies feature Bedford toddler after competition win

Employees' children take centre stage

By Clare Turner
Monday, 14th December 2020, 12:17 pm
Updated Monday, 14th December 2020, 12:18 pm

Aldi has featured children of its employees on it Mamia nappies pack designs - and Bedford's very own Finley is one of the youngsters chosen.

Each child featured on the new packs is the winner of the supermarket’s internal Next Top Baby competition.

Finley's star quality came to light, courtesy of mum Chloe Cameron. She has worked at Aldi since 2013 and was sure her four-year-old had star potential.

Finley Cameron on the Aldi Mamia nappies pack

Chloe said: “Finley is just so cheeky and loves posing. Plus he loves rolling around in his comfy Mamia nappy, they’ve never let me down.

"I couldn’t help but think he would be perfect as a model so when the Mamia competition was announced I couldn’t help but put him forward.”

Aldi has selected 12 baby-faced winners to grace the packs of the UK’s own-brand nappies, which will be available in Aldi stores this month.