Eat for free at opening of Mexican-inspired Taco Bell restaurant in Bedford
Taco Bell, the globally recognised Mexican-inspired quick-service restaurant, is opening a new restaurant in Bedford next week.
The restaurant, at Bedford Riverside, opens on Wednesday (December 3) and to celebrate three lucky fans will receive free burritos for a year.
Other giveaways include 100 exclusive Taco Bell T-shirts, free nachos, cinnamon twists and Red Bull, prize wheel giveaways, plus a free meal for diners.
Taco Bell will serve fan favourites such as the Crunchwrap Supreme, Crunchy Taco Supreme, and Volcano Burrito, alongside a range of vegetarian options.


The new restaurant will also feature the latest digital innovations to enhance diners’ experience.
Customers can enjoy free wi-fi, charging outlets, and comfortable seating, along with multiple ordering channels to make visits fast, easy, and enjoyable.
Guests can also sign up for Taco Bell Rewards through the app, where new members receive a complimentary Crunchy Taco. Members earn points that can be redeemed for free menu items and rewards, plus exclusive access to exclusive offers and early releases. Fans can also skip queues by placing orders through the app before arriving at the store.
“We’re thrilled to expand Taco Bell into more areas across the UK. This new Bedford Taco Bell being our tenth equity restaurant opening since our last one in August demonstrates our confidence in the market and sets the stage for future growth opportunities,” said Ian Cranna, general manager of Taco Bell Europe.
“At Taco Bell, we’re world famous for our unique menu, flavour explosion and bold experiences from innovative new items to iconic classics,” added Chet Patel, chief marketing officer of Taco Bell UK & Europe. We’re excited to bring our unique brand culture and connect with the people of Bedford.”