Bedford retailer wants to run your hybrid car free of charge for a year

A Bedford car retailer has announced a bold initiative to provide free electricity to anyone who buys a plug-in hybrid Volvo in the next six months.
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Bells Motor Group Bedford, in Riverfield Drive, wants to reward plug-in drivers for committing to reducing carbon emissions by paying for the electricity used to charge their car for an entire year.

The Take Charge initative is available on the entire Volvo range, including the multi-award-winning XC40 premium compact SUV purchased before June 2020.

Electricity costs for charging the car will be calculated via the Volvo On Call app from May 2020, and repaid to the owner at the end of the 12-month period, based on the average cost of electricity in the UK.


Clive Bell, managing director at Bells Motor Group Bedford, said: “Care for the environment is a huge priority for us, which is why we’re committing to give all plug-in hybrid customers free electricity for an entire year.

“Increasing the number of plug-in hybrid cars on the road is beneficial not only to the environment on a global level, but also on a local level, because reduced tailpipe emissions will reduce air pollution throughout Bedford.

“We’re eager to help local people interested in buying a new car to understand just how easy the transition is to a plug-in hybrid model, and we’re confident this initiative will be a great way of helping people examine this option.”

Volvo Cars is committed to driving down carbon emissions with its recently declared ambition to become a global carbon-neutral business by 2040. By adopting cleaner, electrified powertrains, it also plans to halve overall tailpipe emissions of its cars by 2025.

For full terms and conditions of the free electricity offer, please visit, call 01234 360666 or email [email protected].

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