Is Bedford the most money-driven place in the UK?

A study of 30 towns and cities across the UK has found that Bedfordians are more concerned with money than anywhere else.
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The research looked at the average number of online searches for money-related queries each month, and compared it to population numbers.

And Bedford topped the chart with 749 searches per month, compared to a population across the borough of 171,623.

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Nutmeg, the digital wealth management firm who conducted the research, then gave Bedford a score of 100.

By contrast, Aberdeen was second in the table with 768 searches but a score of only 62.61 because of its larger population.

The rest of the top five were Nottingham, Birmingham, and Manchester.

Nationally the most popular Google searches for money-related questions are ‘How to make money,’ ‘How to make money online,’ and ‘How to save money.’