New students arriving to study at Bedford College, The Bedford Sixth Form and the University of Bedfordshire in Polhill Avenue, means a boost in business for the town centre.
They have been welcomed by the Love Bedford Bluecaps who have been out and about at Freshers Fairs to welcome the new customers to town and introduce them to local businesses such as The Student Shopping Lock-In, based at the Harpur Centre, which is holding a special event on Thursday, October 22.
This will featgure a range of special offers galore to encourage those aged 16 and over to get to know Bedford and tune into town centre outlets. Other information shared with students, some of who are new to Bedford or the town, were maps and information about the leading lovebedford.co.uk website.
Christina Rowe, director of Bedford BID (Business Improvement District), which promotes the town on behalf of levy-paying businesses said: “These 1,000s of students are boom for our town centre. They pour into the town at lunchtimes and after classes and the older ones from the university come back in the evening to visit pubs and clubs.
“They are our shoppers of today and tomorrow so we want to teach them to Love Bedford.”