A new fundraising drive hopes to cash in on the selfie craze by getting people to take a snap of themselves while hugging a tree.
The Forest of Marston Vale Trust is launching its first ever social media fundraising campaign tomorrow (Wednesday).
Supported by The Bedford Blues Rugby Club, #treehugger is all about having fun outdoors and raising funds for the trust.
The money raised will help the group look after the woodlands it has created and pay for the planting of more trees.
People are being asked to take a selfie, post it to social media with the #treehugger, nominate three friends to do the same and make a £3 donation to the trust by texting ‘TREE31 £3’ to 70070.
Just £3 can help the trust in many ways including, maintaining woodland sites and keeping them as safe havens within communities for outdoors fun, managing habitats for wildlife and continuing to plant trees for future generations to enjoy.
Trust chief executive Nick Webb said: “We’re hoping this campaign encourages local people outdoors to have fun at our woodland sites across the Marston Vale, and at country parks and woodlands further afield.
“It will raise awareness of the Trust’s work in creating and managing the Forest of Marston Vale and give people a fun and simple way to donate to help us continue this work.”
The #treehugger campaign is being launched at The Forest Centre in Station Road at 10.30am where staff, volunteers and friends of the forest will be joined by members of the Bedford Blues to take selfies. Anyone is welcome to join the launch for selfie fun.
For more information on the campaign and how clubs, schools and organisations can take part contact fundraising officer Robina Ballard-Davis on 01234 762605 or email email@example.com.