It will stock everything from adult and children’s bikes to helmets and essential cycling accessories.
Staffed by a trained and highly knowledgeable local team of cycling enthusiasts who are committed to finding the right bikes and equipment for customers, the store is set to position GO Outdoors as the go-to retailer for cycling.
“Thanks to the new department opening, we’ll have the opportunity to bring expertise, passion and most importantly fantastic cycling equipment at great prices to Bedford,” said Barry Dunn, Head of Cycling.
“From our own award-winning bikes to famed brands including Orbea and Ghost, our range, with a wide offering of clothing and accessories, is set to equip locals with all the cycling equipment they could possibly desire whether they are starting out in cycling or an avid fan. Over the past few years, cycling has seen huge growth in popularity from both adults and children, initiated by the Olympics, this interest continues to go from strength to strength.”
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The Bedford opening is part of a bigger company plan to roll-out cycling departments in stores across the UK. Significant investment into the sector has enabled GO Outdoors to create cycling departments across the country as well as provide staff with the best training possible.
The new concept store expansion plan will create 120 jobs across the UK.