Creating Waves finalist says have a go at radio script contest

Daniel Seamarks
Daniel Seamarks

A competition finalist from Bedford is encouraging creative hopefuls to enter this year’s event.

Daniel Seamarks, 21, who studied marketing at Bournemouth University, was one of eight finalists for Creating Waves 2015, a radio advertising competition.

He said: “The Creating Waves competition was a unique chance to work towards a live brief, with the potential to get your idea made into an actual advert.

“The competition was a brilliant addition to my CV, showing employers the drive to be creative, but also with the added benefit of the pedigree of a well known brand in National Accident Helpline.

“It was a great experience and even being a finalist has done nothing but benefit me in my career aspirations. I would definitely recommended this opportunity for anyone looking to pursue a career in the creative industry.”

The creative competition, now in its second year, is offering one lucky winner a work placement at Global, the media and entertainment group which is home to some of the UK’s best loved radio brands including Heart, Capital, Capital XTRA, Classic FM, Smooth, LBC, Radio X and Gold.

The initiative, which asks people to submit a 30-second radio ad script for the chance to further their careers, is run by personal injury advice service National Accident Helpline. The company has partnered this year with Global following the successful launch of the competition in 2015.

Beth Powell, National Accident Helpline’s marketing director, will be helping to judge the entries for Creating Waves 2016.

She said: “Last year’s competition showed us just how much talent there is in this competitive industry. We feel it’s important for marketing specialists such as National Accident Helpline to support aspiring creatives to get a leg up in their careers.

“Global is a dream partnership for this year’s competition. The opportunity for budding advertisers to gain access to Global’s world-famous studios in London, and for their work to be examined by top industry experts, will open doors for our winner and shortlisted entrants.”

As well as the chance for an internship at Global, the winner will have their script made into a real-life ad for a National Accident Helpline awareness campaign by recording artists at the Global studios. Two runners up will also have their ads made to bolster their portfolios.

To find out more and enter Creating Waves 2016, visit