Shoppers and budding product designers of any age can visit The Co-operative’s Good with Food website from Monday to submit their idea for a new limited edition sandwich, their list of ingredients and say why they love their culinary creation.
The shortlist for the potential new Co-operative own-brand sandwich will be selected from entries submitted by September 20 by a panel of in-house foodie experts, and the winning sandwich will be announced in October with production planned for early 2012. The winner will also collect a cool £1,000.
Earlier this year, The Co-operative was named Convenience Sandwich Retailer of the Year at the British Sandwich Awards for the second year running.
There’s a Co-operative Food store in every postal area in the UK, so the winning sandwich could potentially be enjoyed by millions of UK customers!
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Ideas for the new sandwich could be inspired by a creation that shoppers have already tried and tested at home, or by an unusual combination of ingredients that entrants have discovered work well together.
The ideas could range from marmite & marmalade on a bloomer or a sausage & mash wrap to pastrami & pickle on tomato bread to banana, cream cheese & chutney on rye.
The Design a Sandwich competition will run alongside The Co-operative’s Favourite Food awards, in which customers can vote online for their favourite Co-operative own-brand product in a variety of categories throughout August and September, with the overall winner being announced at the end of September.
Shoppers taking part in the voting will be entered into a prize draw to win £50 in Co-operative vouchers.
Visit www.goodwithfood.co.uk/favourite from Monday for all details.