From March 1, customers who buy energy drinks that contain 150mg or more caffeine per litre will be asked to prove that they are over the age of 16.
The Society has decided to take this voluntary decision after speaking to dozens of parents and teachers about their growing concerns that more and more youngsters are drinking these products.
This decision falls in line with industry labelling guidelines, which require any soft drink with more than 150 mg of caffeine per litre to carry a high caffeine content warning and state it is not recommended for children.
Hannah Gallimore, Central England Co-op Corporate Responsibility manager, said: “We pride ourselves on being a responsible and ethical retailer based at the heart of our communities and after receiving feedback from teachers and parents we knew we had to act.
Police step up patrols after Bedford car workshop broken into more than 35 TIMES
Burst water main on outskirts of Bedford causes concern
‘Threatening and violent’ beggar banned from Bedford and ANY Tesco in town
Three members of the same Bedford family die in Italian road crash
Bedford commuters: Only travel if absolutely necessary this weekend
“This decision will ensure that strict guidelines are in place to prevent young people under the age of 16 buying these products in line with industry labelling guidelines.
“High caffeine energy drinks carry advice stating that they should not be consumed by children, we hope that our decision to put this voluntary sales age limit in place will help address concerns associated with these drinks being consumed by under 16s.”