An unwanted RSPCA kitten is set to go viral on social media – because the public are discriminating against its moustache.
Little Groucho had been rejected by would-be adopters because of his “unfortunate” facial fur.
This week the Times & Citizen, in conjunction with Beds North RSPCA branch, has vowed to slash the prejudice and find him the purr-fect home.
And we are asking cat owners all over the UK to show solidarity by tweeting, email or posting pictures of their moustached pets under #tachecat.
“We need to persuade the public that there is nothing wrong with cats with moustaches,” said branch manger Caroline Williams.
“Facial hair is really trendy at the moment. Everywhere you look we see men sporting great big beards. We think Groucho is bang on trend and can’t understand why nobody wants him.”
Groucho was one of a litter of kittens born to an stray cat taken in the care of the RSPCA.
His fosterer Sally Neal said: “He is an adorable kitten. He loves people and runs up eagerly to whoever comes to view him.
“But they take one look, make a comment about his markings and then choose one of his unmoustached siblings. You can see his little moustache droop with disappointment.”
The branch sees similar discrimination almost daily with black cats and kittens.
Said Caroline: “We’re currently bottle feeding four tiny abandoned kittens that were handed into our Thurlow Street charity shop in a yellow plastic bucket.
“They’re all beautiful – but we know we will struggle to find them homes because they are black.”
RSPCA Beds volunteers are currently struggling to rehome many other cats and kittens.
Recently they removed 17 from one house, many of whom were sick or neglected.
They are appealing urgently for people to adopt, volunteer or donate – or all three. People can email email@example.com, firstname.lastname@example.org or email@example.com.
Meanwhile please jump on our hashtag ‘tachecat’ and send in your photos or views about cats with moustaches.