Visitors to Bedford are on the up year on year with a surge this summer following the Bedford River Festival.
Bedford Business Improvement District director Christina Rowe, said: “In the past the problem for businesses was that everyone went to the riverside and regular shoppers stayed away from the town centre This year the record numbers at the festival and promotional team work between the local authority, ourselves and businesses has meant that a wave of visitors swept into the High Street.
“We positioned our Love Bedford Day right in the town centre and a week after the river festival to keep that tide coming in throughout the summer. It was a great day and a boost for businesses as Sunday is now one of the most popular retail days in the UK and we want people to think of coming into Bedford where the biggest and best are open and we have the advantage of all day free parking courtesy of the council.”
The mission of the Business Improvement District (BID) is to attract new customers to town. A levy paid by those in the “BID zone” is managed by a board of businesses.