An early start on Boxing Day paid off for Bedford’s shops where the tills were ringing from 8am to 6pm.
The town’s Harpur Centre opened its doors early this year hoping to attract crowds that had turned out for the nearby Next sale, which started at 6am.
Last year the shopping centre opened from 10am to 5pm but bosses decided to extend the hours that bargain hunters could splash the cash.
Manager at the Harpur Centre Samantha Laycock said: “We are pleased to announce, the majority of stores are already reporting positive sales throughout the Christmas and sale season. Our newer stores who are experiencing their first Christmas in Bedford, including Pandora and Warren James, have been very well received by shoppers.
“The Boxing Day sale weekend saw an increase in Harpur Centre footfall with nearly 100,000 shoppers visiting over the three days.
“Free parking in our basement car park and high levels of customer service by store teams ensured a stress-free visit to grab a bargain in the sales.
“Stores like The Fragrance Shop and Yours are running up to 70 per cent off so there is still time in the New Year to grab that gift missing from underneath the Christmas tree.”
Unlike last year, the shopping centre’s doors will not be open today (New Year’s Day) after it was discovered that people tend to stay at home and recover from the previous night’s excesses on January 1.
The centre will be open again from 9am to 5.30pm tomorrow (Friday, January 2).