As of today (July 14), customers in Bedford will be able to do their full Morrisons food shop on Amazon.co.uk and use a free click & collect service on orders over £40 as part of their Prime membership.
The news follows on from the same day delivery service which was launched in Bedford in October.
Customers will be now able to choose click & collect as an option when they check out and select a one-hour time slot, before heading to the Morrisons to collect their order.
John Boumphrey, Amazon UK country manager, said: “Starting today in Bedford, customers will be able to get their groceries in minutes without even leaving their car.”