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A new store which had enjoyed a successful run as a pop-up in Bedford has moved into new premises.

Not only does DREAMWEAR, in Harpur Street, sell its own vibrant range of clothes, exclusive sneakers, accessories and self-help books, it offers a bespoke service for people who demand a more personalised approach.

And despite the lockdown, the store is hoping to become a destination for cool stuff, according to founder Tauseef - and is offering a click and collect service.

Just some of the exclusive sneakers in DREAMWEAR

You can visit here and the opening times are currently Monday to Saturday 11am-4pm.

DREAMWEAR also provides a free local delivery service via the site.

For a more personalised service via Whatsapp, contact +44 7446 937 374.

Cool former Bedford pop-up moves into new premises