Mayor gets in the saddle at market to launch Bedfordshire Food and Drink Awards

Mayor Dave Hodgson launches the Bedfordshire Food and Drink Awards.
Mayor Dave Hodgson launches the Bedfordshire Food and Drink Awards.

Food and drink venues are being urged to get on their bikes and campaign for vital votes in a brand new contest.

The Bedfordshire Food and Drink Awards have been launched by Bedford Borough Mayor Dave Hodgson, which saw him get in the saddle of a promotional Pashley delivery bicycle at the town’s market to encourage venues to get on the campaign trail.

Bedfordshire Food & Drink Awards spokesman Karen McGeeney, said: “The Mayor is a good sport for getting on board our bike. He recognises how vitally important independent food and drink businesses are to the borough and county economy, for the jobs they support and the pleasure they give.

“These awards are creating a mass movement in support of quality businesses against the bland and boring. We urge everyone to get on their bikes and vote for their favourite food and drink businesses and to follow the campaign for votes on Twitter by looking for the hashtag #BedsFinest.”

The awards, which have seen more than 70 businesses nominated, are also on Facebook – search for Bedfordshire Food & Drink Awards.

Businesses can be nominated in up to three categories, with voting taking place until May 1.

Ian Cording, from Bedford, and sponsor, coffee brand Aurile said: “We at Aurile are both proud and excited to be sponsors of the Best Independent local Tea or Coffee Shop.

“Whilst our concentration is on the domestic market as ‘independents’ providing high quality coffees and teas we have strong synergy with those operating outside the large multinational chains and the often indifferent quality they offer.

“Being a great advocate of awards generally and the benefits experienced through being nominated, a finalist or a winner, being ‘judged’ by voting customers, will be a sure test of the independents commitment to both quality of offering and service excellence.”

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