Bridgestone launches ‘all-inclusive’ subscription service for tyres

By Matt Allan
Saturday, 25th July 2020, 8:00 am
Updated Saturday, 25th July 2020, 8:12 am

Tyre maker Bridgestone has announced a new partnership which will see it offer tyre replacement and maintenance through a pioneering subscription service in the UK.

The world’s largest tyre company has teamed up with UK tyre fitting service ETB Autocentres to offer the Mobox service which provides tyres and other maintenance services for a fixed monthly fee.

Starting at £7 a month on a two-year contract, the package provides a new set of Bridgestone tyres, fitting, wheel alignment, a warranty that will replace damaged tyres free of charge, and a standard brake inspection.

More expensive packages add wheel alignment, battery checks, regular fluid top-ups, oil changes, safety inspection and a full MOT.

The package includes repair or replacement for damaged tyres (Photo: Shutterstock)

The package will initially be at five ETB Autocentre pilot stores before being rolled out across all thirty-one of its UK centres.

Bridgestone’s vice president for its north region, Andrea Manenti, said: “The growing global popularity for the service economy provides us with a great opportunity to diversify what we offer to customers and bring added convenience. Mobox is a simple and affordable alternative to our more traditional services, and it’s fantastic to be in a position to offer it out to customers.”

Paul Nunn, retail director for ETB Autocentres, added: “The beauty of Mobox is that you know precisely how much you spend. The monthly fee is fixed in the first year and decreased to a lower flat fee in the second year.

“We hope that the flexibility and convenience will resonate with motorists and that this might be the beginning of a new way of purchasing and maintaining tyres.”