New Store Manager of Boots at Bedford, Gareth Ecott took centre stage at The Park Inn Bedford to talk to 70 guests about the positives of the town centre.
And the figures are looking sharp, with Easter footfall in Bedford up by 4% on last year compared to national town averages which were down 3%, and plans afoot to smarten up the town ready for summer visitors.
The Love Bedford website is also gaining more hits by visitors to the town centre than any other website, which is great news in the lead up to Love Bedford Day, on July 24.
Meanwhile, the Healthy High Streets project to improve investment in the trading environment is underway.
Projects include raising the quality of Bedford markets to bring them up to the super standards which are already on offer on some stalls.
Boots nationally is supporting the Healthy High Streets campaign and locally is working the the Bedford Business Improvement District (BID) to raise aspirations for the town.
Guest speaker for the event was Joe Nellis, Professor of Global Economy at Cranfield University.
He told the audience not to believe forecasts by either side because the situation created by the referendum on June 23rd had never before existed.
He then went on to go through arguments for and against voting to Remain or Leave.
BID breakfasts are exclusively for businesses in the BID zone. Businesses pay a levy to fund the BID which is run by businesses for businesses.
It promotes the town centre for the benefit of all under the marketing title Love Bedford www.lovebedford.co.uk