Bedford jewellers scoop prestigious award after billboard campaign

Customers voted for the family-run business

By Clare Turner
Tuesday, 22nd December 2020, 12:29 pm
Updated Tuesday, 22nd December 2020, 12:30 pm

Baker Brothers Diamonds is celebrating its sparkling success in the prestigious Billboards Awards 2020.

The family-run, Bedford jewellers in St Peter's Street, was announced as the winners of the Most Eye-Catching Campaign category in the national awards.

The business, run by sisters Lizzie McAuley and Rebecca Church, was awarded the accolade after the billboard campaign was voted the best by the public, including Baker Brothers' customers.

Baker Brothers Diamonds in St Peter's Street (Google)

Lizzie said: “We are delighted. We hadn’t realised we were contenders and had been nominated in the national competition until our customers said they had been voting for us. It was nice to win as we really liked our campaign and it is wonderful to see that so many other people did as well.

“We have had a lot of positive feedback for the billboard campaign, which visually was something very different to what we have done in the past. We worked on the billboards with our agency, Rocket Creative, to put together the characters that feature in the 10 different billboards. We wanted to feature characters that meant something to the general public."

Lizzie revealed what she thought made the Baker Brothers billboards award winning.

“The characters in the campaign depict different scenes throughout the year, including hand picking a wedding ring, eternity ring, and giving someone a diamond pendant as a present.”

Baker Brothers Diamonds director Lizzie McAuley