New Aldi TV advert is a family affair

editorial image

Some familiar faces can be seen on the latest advert for 
supermarket chain Aldi as it features father-and-
daughter duo Libby and 
Emilina Lionetti.

Libby, who has run La 
Piazza cafe in St Paul’s Square for 15 years, and his 16-year-old daughter who is studying at Bedford College, also play a father and daughter in the advert.

And they are joined in the advert with fellow 
Bedfordians Pina De Spirito, Roberto D’Attilio, and the 
Lionettis’ namesake Nadia 
Lionetti (no relation).

A sixth Bedford-Italian, Pep De Michele, was also at the filming at a private home in Enfield three weeks ago, 
although he did not appear 
in the final advert.

Libby said: “It was a great day. I’m so busy running La Piazza that I don’t get to spend enough time with my 
daughter, and this was really special.

“The advert is on 
television all the time now, although it was weird at first - 
particularly watching 
programmes and wanting the adverts to hurry up and come on, rather than the other way around.

“Emilina is a star, although she now says that I took all the limelight!”

Libby said that his 
daughter’s dream is to work in theatre, but she followed in her father’s footsteps by 
appearing on-screen.

The cafe-owner has 
appeared in two films shot in Bedford by former rock star Richard Jobson.