Most fashionable secret in Bedford

A business that started life as a small concession in a beauty salon and was dubbed the ‘most fashionable secret in Bedford” is having a launch party with a catwalk and champagne.

Wear Once was founded in January in the Beyond Beauty Salon, Bedford and gained a devoted customer base, including 3,000 followers on the social media site Instagram and hundreds of orders.

Devised by childhood friends Vivienne Isa Kumar and Monica Judge their unique selling point is customers can hire their entire collection of stylish and chic dresses and return them after they have worn them.

Joint owner Viv Isa said: “Wear Once widens the shoppers’ wardrobe, as they would be seen in different stylish dresses week after week.”

Partner Monica, who studied at the London College of Fashion added: “We offer a wide range of luxury celebrity style fashion pieces. Our currrent collection consists of dresses, shoes, jewellery, t-shirts and swimwear.”

Wear Once’s launch party on Friday, May 30 at 6pm will coincide with Beyond Beauty’s third birthday and will be held at That’s Amore Restaurant, Dame Alice Street.

It includes a catwalk, champagne, food, live music, and fire dancers. Tickets £10 at