Charity founder Lance Haggith found himself in the middle of a media frenzy after model Katie Price complained about Hoops Aid on Twitter.
The star-studded basketball event at the O2, in London, was organised by his Bedford-based charity, Sports Traider.
Lance said the day was a huge success with hundreds of celebrities attending from the worlds of sport and showbiz.
But Mrs Price, who arrived with her disabled son Harvey, wrote on Twitter that they had been treated badly.
Her @MissKatiePrice tweet read: “Such a waste of a day, treated appallingly considering the venue was about kids with disadvantages Harvey very disappointed and left stressed”.
Lance said: “The media went crazy. I was called by all the national papers and magazines. She’s probably used to such attention but I am just little old me.”
Lance said Mrs Price had arrived an hour-and-a-half late to the event on Sunday (May 10), and had missed the red-carpet photos after a stressful journey.
He said: “She had forgotten Harvey’s ear defenders, and it was a loud and noisy in the O2. It was packed out but she expected to be in the front row.
“She wanted photos of Harvey shooting a ball but the show had started, with the Invictus v Paralympians game already under way.”
He added: “All the other celebrities just came to support Hoops Aid.”
Actor Colin Salmon posted his full support for the event on the social media site.
He said: “I am truly sorry for your troubles & upset but @HoopsAid @LanceHaggith @SportsTraider1 are totally committed to supporting youth sports.”
But Lance is using this moment in the spotlight to promote the good work of Sports Traider.
He said: “We are still counting how much we raised on Sunday which will help get young and disadvantaged people into sport, and planning a Hoops Aid USA.”