Bedford Cineworld claims cinema is the best place to chill as temperatures continue to soar
and live on Freeview channel 276
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As we struggle to cope with the hot weather - which is set to continue until Friday - there's always plenty of advice on how to keep cool.
Taking endless cold showers or loitering in your nearby supermarket's frozen food section are always good for starters - but Bedford Cineworld has suggested hanging out there.
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Hide AdThe cinema - at Aspects Leisure Park - is trying to entice movie lovers to come along and chill out with its air conditioning.
One user even tweeted: “You had me at air-con. Can I stay overnight?”
Unfortunately, Cineworld - which has confirmed it is maintaining social distancing - cannot offer overnight stays.
Pity.