Generous supermarket shoppers and staff have raised more than £1 million, making an online project possible that will reach out to those facing the end of their life.
The money has been collected for palliative charity Sue Ryder in just nine months under a partnership with Morrisons.
A chunk of the cash will be used to fund a new online community that will allow people with end of life care needs across Beds to ask for advice, share their experiences and access a wide range of information to help ensure they never feel alone.
Some of the money is also being spent on growing and developing the charity’s family support team at Bedford’s St John’s Hospice in Moggerhanger with plans in place for a befriending service, a social worker and an outreach worker.
Mike Coward, director at Sue Ryder – St John’s Hospice, said: “We’re overwhelmed by the incredible sum of money that Morrisons customers and colleagues have raised for Sue Ryder in such a short space of time and we’re delighted to be able to use some of these funds to expand our family support team.
“The money raised through our Morrisons partnership will make a lasting difference to thousands of families at the most difficult time of their lives and I’d like to thank colleagues and customers for their support so far.”
Since the launch of the fundraising partnership in February, customers and staff have taken part in a wide range of fundraising activities, including a collection day and a nationwide Britain’s Got Talent celebration.
To support Sue Ryder text ‘SMILE’ to 70123 to donate £3 and for more information visit www.sueryder.org