Bike-users have been getting a handle on staying safe and being considerate this week, thanks to a two-day campaign by Beds Police and the town centre Bluecaps.
Officers were out in force on Tuesday and Wednesday, helping cyclists with security marking and crime reduction advice.
Joined by the Bluecaps from the BedfordBID organisation, they were also talking to bicyclists about social and legal cycling.
Sergeant Sharon Falconer from the local policing team said: “Bedford has an extensive network of cycle paths and lanes and we support cycling as an important means of transport and recreation.
“What is important though is that cyclists are responsible road users, avoid pedestrian areas and keep them and other safe.
“We were out to provide a visible and informative policing presence to reassure the public, as well as offering free bike etching, UV-marking for phones and other gadgets and information about Immobilise and much more.”
Christina Rowe, director of BedfordBID, said: “We are not against cycling - but we are concerned about the number of incidences of people cycling where it is a walkway only.
“This is especially dangerous for elderly shoppers who may not be able to move swiftly to one side.
“We want Bedford town centre to be safe and comfortable place for everyone.”