Getting the kids back to school in style can be a tricky, and expensive business.
New figures revealed this week that 37 per cent of families in Bedford Borough feel that they are in a hopeless position when struggling to afford school shoes.
But shoes are not the only items on the list and with bags, coats, uniforms and stationery to consider a financially stretched household will feel the pinch even more.
David Spence, store manager of Brantano at the Interchange Retail Park, said: “We understand it is an important time for parents getting the children ready for school, but also that costs can soon start to add up.
“We offer a free fitting service with no pressure to buy and friendly, expertly trained staff.”
He added: “Our store in Bedford, like all of our stores, is open late to make it as easy as possible for parents to pop in at a convenient time.
“We are committed to providing fitted shoes to match any budget.”
And at the moment the store is raising money for Tommy’s by holding a back to school fund raising drive.
For every first day of school photograph that the store receives they will donate 10p to the charity - which conducts lifesaving research into stillbirth, premature births and miscarriages. Email your pictures to email@example.com