Bedfordshire’s first shop to raise awareness of the East Anglian Air Ambulance has opened in Ampthill.
The shop that is in the former Moonspirit store in Bedford Street was officially opened by chariman of Central Beds Council Angela Barker on Friday morning.
The shop is set to be open for three months and hope to generate income, increase awareness, and be a base where people can visit to express an interest in the charity.
Fundraising manager for Bedfordshire at the charity Paul Airton said: “We have been wanting to open up a shop to have a presence here in Bedfordshire.
“We had a look at a number of towns where we wanted to have a presence, almost like a tourist information centre for the ambulance,
“We are not your traditional charity shop, you can pop along have a cup of coffee and find out about the charity, and if you can do anything to help us raise money.”
The shop will be open six days a week between 10am and 4pm, and it will be open when Ampthill switches on its Christmas lights on November 18.
Once its three-month lease is up, the charity will be looking for a permanent base.
Central Bedfordshire Council chairman Angela Barker said: “This is my charity of the year so I’m delighted this shop has opened here in Ampthill.
“I’m really happy that it has opened before Christmas, people can come along and see what the charity is all about and how they can help.”