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Brewer returns to famous parent company identity

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Bedford brewer Charles Wells is to bring its major operations back under the famous parent company identity.

The family brewer, founded in 1876, will once again be known in its entirety as Charles Wells incorporating the existing Charles Well Pub Company Wells and Youngs Brewing Co Ltd.

The John Bull Pub Company runs nine managed houses in France will be renamed Charles Wells, France.

Chairman Paul Wells said: “We wanted to review our operating divisions, bringing them into closer alliance to maximise the benfits of vertical alignment important to a family brewer. As a united Charles Wells we believe we can simplify our processes and make it easier for partners to do business with us and work more effectively together.

“We had bought the John Bull pub chain in France some years earlier and each of these business divisions has established a strong trading identity in its own operating sector. However, that can be confusing for some customers and suppliers, especially those who deal with different parts of the business. When we entered the joint brewing venture with Young’s in 2006 it was important to establish the new company through an identity reflecting the heritage of the two traditional family brewers and hence the formation of Wells & Young’s.

“Our tenanted and leased pub business became known as Charles Wells Pub Company to differentiate it from the parent company, Charles Wells Ltd, which retained a 60% stake in Wells & Young’s.”

Full details of the change, the updated look and operating processes of Charles Wells will be announced in the autumn and put into action at the start of 2015. The company said that all customers and suppliers will receive full details later this year so don’t need to make any changes now.

 

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