A scheme in Bedford that aims to tackle child obesity was featured on a BBC Inside Out investigation programme on Monday.
The show, which aired on BBC One at 7.30pm, reported how schemes to help obese and overweight children in the eastern region are failing to sign up those who need them.
And the obesity programme Beezee Bodies, based above A1 Cars in Mill Street, was featured in the programme discussing how it has a take-up rate of just one per cent.
Weight problems cost the NHS £4billion each year, with over a third of 10 and 11- year-olds classed as obese or overweight.
As part of the National Child Measurement Programme, all children are now weighed at school.
Director of Beezee Bodies Stuart King said: “The BBC got in touch with the council to discuss the possibility of doing the programme. He mentioned about us and then it just went from there.
“I wanted to make sure that it wasn’t sensationalised like these programme sometimes are, and I think they did very well with it. Of course there were some interviews that were edited, but all in all I thought it was very good.”
Stuart said he believed the take-up rate is so low because people failed to realise how bad the problem is.
He added: “As a nation we are growing and I think the media tends to focus on morbidly obese people, so a lot of people don’t actually realise they’re obese.
“I think people are a bit embarrassed to face the problem, parents may think it’s a sign of them failing as a parent, or think that people will blame them. We really focus on the social aspect, looking into family relationships and increasing confidence. Weight loss then becomes a by-product really.”
If you are interested go to www.beezeebodies.co.uk
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Weather for Bedford
Tuesday 21 May 2013
Temperature: 8 C to 16 C
Wind Speed: 15 mph
Wind direction: North
Temperature: 4 C to 14 C
Wind Speed: 18 mph
Wind direction: North west