A former air steward is swapping Bedford High Street for the boulevards of Paris to take part in an international student competition.
With the backing of shopping giant Sir Philip Green, Yasmine Alom is joining a team from a London college to take part in the World Retail Congress student challenge.
The event, which runs from September 29, is designed for international retailers to discuss the future of the industry.
Former EasyJet cabin crew member Yasmine, who was chosen from 700 students at the Fashion Retail Academy said: “I’ve been to Paris a few times before. It’s such a vibrant city. It’s very exciting.”
She will graduate from college next year to pursue a career in either management or the creative side to retail.
But, says Arcadia Group owner Sir Philip Green, she had better have done her homework when she and her team take on rivals from New York, Hong Kong, Tokyo and Ancona, to present their vision for a Samsung store of the future.
Sir Philip added: “They need to make sure that they have thought of everything that would make shopping the store a great experience but it also needs to be commercial.
“These are big purchases so they need to have done their homework so that they can talk confidently about the products and educate the customer. If they win, it could be the springboard to bright futures in retail.”
The team’s presentation must meet all the demands of today’s consumers who expect to be able to shop via physical stores, online, mobile, or social media.
They will present their blueprint to more than 1,000 retail executives.