Fifteen news jobs have been created as a digital store lands inside an established homeware giant.
Argos has opened up inside the Riverfield Drive branch of its partner business, Homebase.
In a departure from its printed paper catalogue, the shop has banks of tablets for customers to browse for items, read online reviews and add to their virtual trolley.
Argos Store Manager Allan Wood said: “It’s been an exciting first week at the store and it’s fantastic that we can bring digital shopping experience to local people in Bedford. We’ve had so many positive comments from customers about the new look of the store and people have enjoyed using the tablets to browse and shop.”
Research commissioned by Argos found that 50 per cent of shoppers surveyed believe one of the biggest benefits of online shopping is that it offers more choice. However, 75 per cent revealed that they still shop locally.
The new digital stores equip Argos for the online revolution, as shoppers increasingly browse and buy online via PCs, tablets and other mobile devices, while still wanting the immediacy of a local store to pick up their purchases.
Around 44 per cent of Argos’ total sales now start online. Sales from mobile phones and tablets represent 25 per cent of the total sales.