Confectionery collaboration is sweet success for Higgins Bedford and Arcadia

Debbie Page of Arcadia, pictured with Gemma Hutton of Higgins Bedford
Debbie Page of Arcadia, pictured with Gemma Hutton of Higgins Bedford

A 100 years of humbug, or a century of sweets is the new deal on offer at Higgins Bedford.

The museum shop is selling a selection of old fashioned, traditional treats supplied by Arcadia, based in the Victorian Arcade off Bedford’s High Street.

Visitors to the Higgins museum shop, in Castle Quay, can already find a range of gorgeous gifts and now ribbon-wrapped jars of candy have been added to the shelves.

Debbie Page of family-owned Arcadia, pictured with the museum’s Gemma Hutton, said: “Arcadia sweets have been going for more than 110 years and so we are a piece of Bedford history ourselves. We are delighted that some of our range is going to be on offer to the thousands of visitors to the museum.”

Debbie runs Arcadia with her mum Jan and they keep up to date with modern marketing techniques such as Twitter @ArcadiaSweets and also have a website arcadiasweetshop.com

Bedford Borough Councillor Sarah Jayne Holland, Portfolio Holder of Leisure and Culture: said “We are delighted to be working with the historic Arcadia sweetshop, as it is a real institution in Bedford Borough and one of our oldest shops. It is great to be able to collaborate with them to create this beautiful range of heritage sweets.”