Businesses to be mum-friendly - News

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Businesses to be mum-friendly

Published on 25/06/2012 07:00

MOTHERS will be able breastfeed more easily when they are out and about in Bedford.

South Essex Partnership University NHS Foundation Trust (SEPT) will be joining forces with Bedford Borough Council Environmental Health Officers to help mothers who are breastfeeding easily identify where they would be welcome in town.

Breastfeeding co-ordinaotor at SEPT Jacky Syme said: “Many mothers tell us that they want to breastfeed their baby – usually for the first six months, because it is the healthier for mum and baby.

“However, they have also told us that feeding in public can be difficult as they don’t know where to go, which places have changing facilities and they don’t always feel welcome.”

To help solve this dilemma, SEPT and Bedford Borough Council are launching a Breastfeeding Welcome Award to encourage cafes, restaurants and shops to welcome mothers and babies, who are breastfeeding and help them feel more comfortable.

All premises who meet the new criteria will be able to proudly display the new ‘baby friendly’ window sticker to show they are supporting the award.

The award will be open to any establishment who welcomes mothers who are breastfeeding and make efforts to accommodate them.

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