Pre-loved clothes upcycled by new store offering a paradise for bargain hunters

Thrift'ee in The Broadway, Bedford.
Thrift'ee in The Broadway, Bedford.

In a world where we are encouraged to consume more and more, a new shop in Bedford is helping reverse the trend by selling and sourcing quality second-hand, retro and upcycled clothes.

Thrift’ee, in The Broadway, is a bargain hunters paradise where the average price for a dress is £8 and tops £4.

It is the second shop opened by owner Sonja Robinson, who began by sourcing good quality items for a market stall in Northampton.

She said: “The issue of recycling is becoming more and more relevant to people and I had a big vision for what Thrift’ee should be.

“At home I recycle everything, and I wanted the shop to take it to the next level. I also have a fantastic seamstress who upcycles items to make them new and fabulous again.”

Part of Sonja’s ethos is also to provide affordable fashion after her experiences trading on the market stall.

She said: “It was unbelievable how little money some people have. I would have children’s things priced at six items for a pound, and there were some people who struggled with these prices.”

Sonja, 42, buys clothes from various sources and she predicts there will be a quick turnover of stock.

She said: “There will be news things in at least every two weeks. But I also put items on my website which people can buy and have delivered, or collect from the shop.”

Thrift’ee has been open about two weeks and once the shop begins to make a profit, she will donate five per cent to a charity chosen by her customers.

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