Make a date for Wednesday, November 26 - and be prepared to get festive!
Bedford will be switched-on to Christmas on that day - thanks to town centre businesses and the BedfordBID.
The business organisation is sponsoring the annual riverside fireworks display on that night, and at the same time the town centre Christmas lights will go on.
Late night Christmas shopping begins on the same day and there will be an appearance by Father Christmas and his reindeer outside the Harpur Centre.
BedfordBID Director Christina Rowe said: “Business are working with Bedford Borough Council to pull out all the stops to make this the best Christmas ever in town.”
The ‘ice-rink’ on the Christmas cake will be the skating zone at the Swan Hotel in Bedford, which opens on Friday, November 21.
Bookings are being taken now for those who want to enjoy a ‘Bedford on ice’ experience.
The hotel’s sales and marketing manager Natasha Trudgill said: “Our ice-rink is going to be a huge crowd-puller for the town for the whole winter season.
“Those thousands of people who gather on the riverside to see the fireworks on November 26 will be able to get a great view of our winter wonderland.”