In the year that marks 100 years since the birth of the poppy as a symbol of Remembrance and hope, the Royal British Legion is encouraging people across Bedfordshire to support the Poppy Appeal for the memory of the fallen and the future of the living.
This call to action came from Bedford Blues Rugby Club where the players helped launch the Legion’s Poppy Appeal at their Goldington Road ground on Monday, October 20.
The Royal British Legion Bedfordshire county chairman, Eric Robinson MBE, said: “As we mark the centenary of the First World War, it’s as important as ever to wear a poppy and remember the sacrifices and commitment made by our armed forces both then and now.
“The message behind this year’s Poppy Appeal is Live On – to the memory of the fallen and future of the living, which captures perfectly why it’s so important to donate to the appeal and wear a poppy.
“Every donation received will make a real difference to the lives of service men and women, veterans and their loved ones.”
Mr Robinson added: “The Poppy Appeal 2014 embraces the dual role of the Royal British Legion as the custodians of Remembrance and provider of welfare support to the armed forces community.
“The poppy is a powerful symbol which is worn to commemorate all those who have fought and died in our armed forces and show support for those still serving today and their loved ones.
“We’re encouraging people to dig deep for this year’s Poppy Appeal to help us raise a national target of £40 million, so we can continue providing our vital support to individuals whether they’re still serving, transitioning back to civilian life or have left the services, and importantly their families too.”
For more information, visit www.britishlegion.org.uk.