New Aldi TV advert is a family affair

Published on 11/10/2012 10:19

Some familiar faces can be seen on the latest advert for  supermarket chain Aldi as it features father-and- daughter duo Libby and  Emilina Lionetti.

Libby, who has run La  Piazza cafe in St Paul’s Square for 15 years, and his 16-year-old daughter who is studying at Bedford College, also play a father and daughter in the advert.

And they are joined in the advert with fellow  Bedfordians Pina De Spirito, Roberto D’Attilio, and the  Lionettis’ namesake Nadia  Lionetti (no relation).

A sixth Bedford-Italian, Pep De Michele, was also at the filming at a private home in Enfield three weeks ago,  although he did not appear  in the final advert.

Libby said: “It was a great day. I’m so busy running La Piazza that I don’t get to spend enough time with my  daughter, and this was really special.

“The advert is on  television all the time now, although it was weird at first -  particularly watching  programmes and wanting the adverts to hurry up and come on, rather than the other way around.

“Emilina is a star, although she now says that I took all the limelight!”

Libby said that his  daughter’s dream is to work in theatre, but she followed in her father’s footsteps by  appearing on-screen.

The cafe-owner has  appeared in two films shot in Bedford by former rock star Richard Jobson.

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New Aldi TV advert is a family affair

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